Welcome Address

Payal Raina – Founder – FinTech Marketing Community

9:30 am – 9:40 am

Opening Remarks

Howard Dawber — Deputy Mayor of London for Business and Growth

9:40 am – 9:50 am

Keynote: Google Cloud Answers 6 Questions: What is Google Cloud?

Why Customers Engage? Where is Google Cloud Investing?

Who Benefits? How are Google Solutions evolving in AI?

<live demo> and When is the best time to engage?

Derek Freel – Head of Fintech UK/I – Google

Adrian Poole – Director Digital Natives – Google

Sufyaan Kazi – Customer Engineering Manager – Google

Denish KC – AI Lead – Google

Narinder Patti – Fintech Lead UK/I – Google

9:50 am – 10:25 am

Future Forward: Trends and Predictions Shaping Markets,

Macro Shifts, and Regulations in 2025

Raf De Kimpe (Moderator) – CEO – Fintech Week London

Richard Ney – CEO – Lerex

Matthew Cheung – CEO – ipushpull

Emma Kisby – Executive Director – Cogo

Prof. Dr. Iwa Salami – Director of the Centre of FinTech – University of East London

10:25 am- 11:00 am

Generative AI for Data Privacy and Ethical Marketing:

How can marketers address challenges like data ownership,

privacy regulations, and implementing responsible AI frameworks to

align with evolving industry standards

Virginie O’Shea (Moderator) – Founder – Firebrand Research

Lord Chris Holmes – House of Lords

Leon Samuel – CEO – Quantum-h

Duncan Cooper – Chief Data Officer – Northern Trust Asset Servicing

Rosie Nance – Senior Knowledge Lawyer – Norton Rose Fulbright LLP

11:00 am- 11:35 am

Networking Tea & Coffee Break

11:35 am- 11:55 am

What Works, What Doesn’t: A Decade of Customer Acquisition in FinTech & FS.

A retrospective look at the past few years to identify key strategies

that have been successful and those that have fallen short. The panel highlight

real-world case studies and lessons learned.

Lucy Heavens (Moderator) – VP, Marketing – Salv

Dr. Christine Bailey – Managing Director & Global Head of Marketing – Moody’s

Anna Flach – Global Marketing & Communications Director – SAP Fioneer

Nikki Paul – Global Head of Marketing – SteelEye

Nathan Gee – Global Head of Marketing – SmartStream

11:55 am – 12:30 pm

From Leads to Loyalty: Strategies to Build Long-Term Relationships in

FS & FinTech: Successfully integrating Account Based Marketing (ABM)

and to drive business growth and customer retention

Sinaed Lanyon (Moderator) – Chief Marketing Officer – Symphony

Séverine Raymond Soulier – Chief Revenue Officer – Next Gate Tech

Maja Rissman – VP Marketing – AccessPay

Olga Ponomareva – UK & Europe Head of Marketing – DC Advisory

Carl Sutherland – Head of Digital Marketing – S&P Global

12:30 pm – 01:05 pm

Tech-Enabled Retention: Leveraging Automation and AI to

Keep Customers Engaged in 2025″ A forward-looking discussion on

how automation and AI technologies are shaping retention efforts

and enabling companies to stay competitive.

Harjeet Singh (Moderator) –  Sr Director Marketing Operations–  Finastra

Sumeet Vermani – Founder & Chief Marketing Officer – SKV Consulting
Marcin Kierdelewicz – CEO – BIAMI.io

Sharmila Wijeyakumar – Chief Revenue Officer – Women on the RISE
Elaine Mullan – Head of Marketing & Business Development – Corlytics

2:05 pm- 2:40 pm

Future-Proofing Your FinTech & FS: Go-To-Market

Strategies for Long-Term Retention” A discussion on how companies can

adapt their go-to-market strategies to ensure customer retention and loyalty

in an evolving digital landscape.

Stephanie Gopalakrisna (Moderator) – Director – BNY Pershing

Nicole Bossieux – Chief Revenue Officer – FinCrime Dynamics

Kiran Sandhu – Head of Marketing – HUB

Saira Khan – Head of Innovations and Partnership – First Direct Bank

Georgina Taylor – Senior Strategist – Silver Agency

2:40 pm – 3:15 pm

The Intersection of Financial Inclusion and ESG:

A Path to Sustainable Growth. The Panel discussion on

how firms can champion both financial inclusion and ESG efforts

to foster broader economic growth, especially in emerging markets.

David Beer (Moderator) – Advisory Board Member – FinTech Marketing Community

Christoph Woermann – Chief Marketing Officer – Deutsche Bank AG

Katie Hayes – Head of Marketing – Ozone API

Sarah Wade – Head of Marketing – LiveMore Mortgages

Dominic King – EMEA Research Lead – Accenture

3:35 pm – 4:10 pm

Data-Driven Event Tech for FinTech’s Future: Measuring Success

Beyond Traditional Metrics. Exploring advanced ways to measure

event success, moving beyond attendance numbers to focus on engagement,

behavior analysis, and long-term customer loyalty in 2025.

Laura Craft (Moderator) – Group Director, Business Marketing – LSEG

Roberto Napolitano – CMO – Innovate Finance
Hannah Kemshell – ABM & Field Marketing Director – ON24

Luca De Giuseppe – Global Head of Digital and Growth Marketing – Tata Consultancy Services

Vanessa Lovatt – Strategy Consultant – FT Live

4:10 pm – 4:45 pm

Afternoon Networking Tea & Coffee Break

4:45 pm – 5:00 pm

Scaling FinTechs: Strategies for Sustainable

Growth and Market Expansion – A deep dive into proven growth strategies,

from customer acquisition to regulatory navigation.

Miranda McLean (Moderator) – Chief Marketing Officer – Ecommpay

Cosmo Spens – Co-Founder – Clowd9

Tony Craddock – Director General – The Payments Association

Sonam Singh– Co-Head of Global  Account Management – Banking Circle

Tierney Cowap – Senior Brand Campaigns Manager – Monzo Bank

5:00 pm – 5:35 pm

Closing Keynote: Accessible FinTech: Bridging the Digital Divide

in a Rapidly Evolving Market. Focus on the importance of creating

accessible platforms and solutions in a rapidly digitalizing financial services market

and its effect on customer engagement and retention.

Isaac Harvey  – Disability Advocate

Kris Foster – Co-Founder – Project Nemo

5:35 pm – 6:05 pm

Closing Remarks and Wrap-Up

Payal Raina – Founder – FinTech  Marketing Community

6:05 pm- 6:10 pm

Networking Evening Drinks with Special Fun Surprise!

Networking Drinks